What's Your Music Addiction?

Music fans are like cigarette smokers, faithful to their brand. Hesitant to be the devil’s advocate here, but Philip Morris is genius in catering to addiction. When a band has solid and relatable music, an idiosyncratic identity and stage presence, we fans become addicted. We go further than simply listening to an album over and over again, we follow their shows, we talk about them, we wear their emblems, we read about them, we blog about them, we need our fix on every detail available! Addicted fans are like powerhouse public relations machines!

I speak from personal experience and the friends around me. My friends have tattoos of their favorite musicians! The Jen Creed herself knows details about Jason Mraz that his own sister probably does not know. (I had to ask Jen if Jason Mraz had any siblings…and she knew). She used to faithfully read his daily journal that he posted on his webpage. For instance, Jason Mraz wrote Sleep All Day about being a night owl because he went through his early 20’s staying up all night. Eventually he realized that he was missing the best part of San Diego, the sunrises. He decided to change his ways and wrote Who Needs Shelter. “Who needs shelter when the morning’s coming? Absolutely there’s no one. Who needs shelter from the sun?” He changed his thinking in his favorite city in the world; he became a morning person which led him to eventually tattoo a rooster on his lower back because they are the epitome of being an early riser. The Jen Creed has been an avid follower and introduces many people to the genius of “Live At Java Joe’s” and each one of them walks away with a sense of connection and inspiration. Check out one of Jen’s life changing addictions, Jason Mraz’s album, “Live At Java Joe’s”.

As fans, we will be faithful to musicians if you can captivate us and change the way we look at things, even if it’s only for a second. The music always comes first. An identity is essential, whether it is an insignia or your message to the world. What do you have to say to us? When this is established, we become accustomed to you, we become faithful to your brand, we are on the edge of our seats waiting to hear what you have to say next. And stage presence is self explanatory. Bring it to the stage each and every time and rock our socks off. That’s all we ask.