The Three R's: R.A.D.A.R., Rewards, and Rizzo!

I am not sure where to begin, so like some of the other posts this week, I'll simply introduce myself and explain how I came to be here at ArtiSans. My name is Vickie, a.k.a. Rizzo. I am the R.A.D.A.R. manager for ArtiSans Label, and I will be your weekly Tuesday influence here on the ArtiSans Label blog. A few things about me, I play the piano and have dabbled in the oboe and violin in my younger years. I also love Karaoke. That's not really an important detail per say, but I find that it's best if everyone knows that up front.

Four years ago I was supposed to be looking for a second job waitressing or something, and stumbled upon an ad for a band looking for a keyboard player/background vocalist for a female fronted band. Something spoke to me in the ad, so I auditioned, was asked to join...and here I am over four years later a happy member of CONJOB.

Anyone in a band knows how much work it is. CONJOB works hard to operate efficiently as a business and we each have particular 'jobs' and daily duties to keep that business running smoothly. Since I am uber-organized, I take care of many of the administrative and organizational duties for CONJOB. I have spent countless hours assembling press kits, working on our MySpace and other social networking pages, creating banners, coordinating our merch needs, doing pre- and post-production work for our recordings, etc...all things that have taken away from my time working on our MUSIC. This is a dilemma faced by many artists trying to make music. And what a lot of people don't know is that if artists are lucky enough to get signed to a traditional label the work it takes to keep their business afloat only increases, as their control over their product decreases.

In comes ArtiSans Label, a record company that allows the artist to concentrate on what is their most important job - their MUSIC. Artists aren't plugged into a generic formula, rather ArtiSans works with them to determine their needs and put together a package that meets their needs while fitting in their budget. PLUS, the Artist will have someone to give them the special attention they need, provide the customer service that they deserve, and educate them so that they make their business more successful. There is no valid reason an artist spending money on their DIY release should not sign with ArtiSans Label.

So what is R.A.D.A.R.? Literally its an acronym for 'Rewarding Artist Discovery And Referral'. The best marketing a company can get is word of mouth, and the R.A.D.A.R. program rewards advocates for referring business to ArtiSans. We know that the best way to reach new Artists is through their friends, fans, and fellow musicians. We provide R.A.D.A.R. Advocates with the tools and materials they need to enter into a dialogue about ArtiSans, and if an artist signs with ArtiSans Label, the advocate who referred them gets rewarded with either cash or studio time.

And of course, as an advocate you get to work closely with me...what can be better?

More information regarding R.A.D.A.R. can be found at:
www.artisanslabel.com
or
radar.artisanslabel.com