Last week, I discussed understanding and embracing the Twitter PR idea. If you didn't read it, then please do do as it will be less for me to write in this blog. Yay for laziness!
Carmen San Diego delved a little deeper into the revolution and learned about a few new startups and how they are helping save the journalists and the public relations professionals. They understand the fact that those in PR have a hard time identifying the proper journalists, and journalists struggle to stay afloat in all of the pitches that are sent their way... including the ones that in no way relate to their specialty. MatchPoint "helps [PR Professional] identify and interact with the journalists and bloggers who may actually care about what you have to say." The MatchPoint engine produces a list of journalists, their relevance, current contact information and their previous coverage.
Muck Rack has launched it's service to the PR world which allows them to put one line press releases up containing links to multimedia and even detailed press releases. It gives real time tweets about news, politics, technology and more from sites such as NPR, NYT, Associated Press, etc. "Muck Rack is hoping to capitalize on the short attention span of journalists and the anxious PR people who want to reach them quickly and in short-form. Should you opt to use their service, just type your tweet-like release, hit submit, pay through PayPal, and voilà: your release gets published to Muck Rack’s release page and shared via their Twitter account (which currently has just 3,433 followers)."
Neither of these services are available to Joe Public, so this blog will not really benefit the five people that are reading it as far as getting their info directly into the hands of journalists. But, Carmen San Diego keeps her word and is able to now justify the coming trend of charging for Twitter Press Releases.
Twitter me this.
Cheers!
Creed
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