Friday, August 14, 2009

Indie Doesn't Mean Anything...

I read this earlier this week and it worried me...

"Indie doesn’t mean anything anymore. It’s dead. Which is OK, because it won. Open source, Twitter. Indie won. Etsy. The irresistible decline of major labels and network TV and corporate publishing. Indie won." -Richard Eoin Nash

Well not at first. At first I was ecstatic. My first thought was "[expletive] yeah we one! Showed those mothers who's boss, we did!"

But then, I started to get scared. You see for us indie folks, overthrowing the establishment stoked our fires. Illuminating all that is wrong with the current situation and outlining how things would be different if we had our way was gas in our engines, it kept us going against the odds.

What the heck are we supposed to do now? I think for many, the thought of actually getting control never crossed their minds. It was like winning the lottery, everyone fantasizes about all the great things they would do if they won the lottery: Buy mom the house of her dreams, put all of your nieces and nephews through college, finally rid the world of acid-wash jeans. No matter how many great and charitable things we think we would do with the money, once we had all the money we needed to change the world, we would most likely just blow it on the superficial junk that we see on Cribs.

So, now the underdog is on top. Now we have to implement all those ideas and all those ideals. Everything we said we would do if ever we had the power. Now is the time to act, not in spite of those with the power, as those with the power.

So how did you want to change the industry and what are you doing to make it happen?

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