What Motivates People?

Hello ArtiSans Blog Readers and RADAR Advocates!


It has admittedly taken me some time to get the RADAR program up and running. As we have been executing our RADAR program systems and catching up on some backlogged entries, we have been racking our brains about how to try to increase the volume of artist referrals we've been receiving. We have had our double rewards program going for this quarter, and double rewards continue through the end of this month, however we still aren't getting the amount of referrals we'd like. So that leads to a very important question - what motivates people?

I've done some research on this topic, and have gotten some insight to what motivates when it pertains to work and business. Here are some motivators and how they pertain to ArtiSans and RADAR.

Profit: Profit seems to be the most obvious of the motivating factors. Profit motivated people strive for success with money, acquisitions, wealth, income and growth. The harder they work, the better their monetary results.

RADAR is specifically set up to reward the advocates for submitting referrals that translate in to business for ArtiSans. If an artist is referred and signs with ArtiSans, advocates are rewarded with either cash or studio time. During particular periods we'll be increasing the existing rewards with promotions, to try to further motivate our advocates with increased profit for themselves. The beauty of the RADAR program is YOU ARE IN CONTROL OF YOUR INCOME POTENTIAL! The more you get out there, the more artists you meet, the more artists you refer, the greater the chance is that that artist will sign with ArtiSans. If that artist signs, you are rewarded!

Appreciation & Recognition: People who are motivated by 'recognition' are interested in respect, admiration, regard, and esteem. No one likes to be taken for granted...we all want to be appreciated for what we do. This motivator is definitely linked to 'Profit'. If you are monetarily rewarded for what you have done you definitely feel appreciated. But also, receiving a simple "thank you" or words of praise are very rewarding.

Every three months we have a quarterly meeting for the RADAR program and advocates. It is a chance for us to have all the advocates together so that we can thank them for the work that they have been doing. We will recognize our most successful advocates of that quarter and let all the advocates know that we appreciate them. We will also hear what the advocates think works in the RADAR program and what they would like implemented to help them achieve success. We want to be sure that the advocates are aware of how much they are appreciated, and feel that their accomplishments, questions and concerns are recognized.

Belief in Your Product: If you don't believe in the product you are marketing, you will not be motivated to continue to promote it. Everyone at ArtiSans and in the RADAR program strongly believes in the services that ArtiSans offers, and it is that belief that has prompted them to get involved with ArtiSans Label.

Development: Development is KEY in motivating people. Development includes not only training and teaching, but offering new challenges.

We strive to develop our advocates in many ways. This blog is an excellent resource for the advocates to get information about RADAR, ArtiSans Label, Recording, and the Music Industry in general. Your RADAR homepage is another resource for you with sections like Help & FAQ, Program Info, and How-To Strategy, which we are in the process of developing and will continually update. We have also sent you marketing materials to help you as you talk about ArtiSans Label and Studio. Also, the goal of our quarterly meetings is to further develop you as a RADAR advocate and it is there that we will be launching new programs and promotions for RADAR.

Delivering Good Service: Business exists to meet a need. In order for a business to succeed - it MUST deliver good service. That is what keeps people working for that business (who wants to work for a company that delivers bad service?) and what keeps customers and clients coming back.

ArtiSans main goal is to deliver EXCELLENT SERVICE to their clients. ArtiSans mission statement is that "First and Foremost, ArtiSans Label is dedicated to creating integrity in the music business by replacing questionable practices with 100% Artist-friendly deals and knowledgeable, reliable customer service." This statement is the motivator for the company and the foundation of all ArtiSans strives to achieve. Ideally, the promise and delivery of good service is also a motivator for our RADAR advocates.

Internal Factors: Everyone has their own internal factors that motivate them. Perhaps your motivation is providing for your family, knowing that you did a good job, or the satisfaction of accomplishing a task. Only YOU can determine what internal factors contribute to your motivation.

Do you know what motivates you?

Write down what motivates you and how those motivations correlate to with your goals. Having a visual helps you to determine whether you are on the right path to meet the goals that you have set for yourself. When you write down what your motivators are, you are more likely to achieve your goals.

Meanwhile, as your RADAR Manager, I will continue to work to motivate you and help you achieve success in the RADAR program!