Tuesday, May 5, 2009

I've been invited into the RADAR advocate program! Now what?


Great question!

First, create a profile if you haven't already. When you are invited to be a RADAR advocate you will be sent a link for the RADAR registration page. Register by filling out the required fields (all contact information will be required: i.e. name, address, email address, phone number). Within 24 hours you will be contacted by me and approved.

Once you are approved you can log into the RADAR site. The login page can be found at the top of ArtiSans Label website , where it says RADAR Login. Familiarize yourself with the RADAR homepage, this is where you go to refer artists, change your personal profile information, check the status of your artists, order supplies, etc. Also, familiarize yourself with the ArtiSans Label website and the services that ArtiSans Label provides. In the next few weeks we will be adding information to the FAQ and How-to Strategy icons to assist you as an advocate.

After I speak with you and confirm your contact information, I'll order your business cards. When the business cards are ready we'll send a package to you containing the 250 business cards, 50 brochures, 50 studio fliers, and 25 referral forms. Be sure to have these marketing materials with you at all times!

Go to shows, talk to bands, find out their plan for their next record. When you find a band you would like to refer, take down their contact information on your referral form (this has space for all the information you need to submit the band as a referral), and give them your card, a brochure and studio flier. You want to give them information on the label and studio that they can refer to, and your contact information so that the artist has a direct point of contact.

Then, log on to your RADAR page an choose the first icon, Submit Referral. Enter the information you took down on your referral form as well as any other notes you may have on this artist. When you follow up with the artist contact, you can click on their name in your list of referrals and add any notes you have from following up with them.

A few rules and restrictions for referring artists:
1 - Referrals are only valid if they have been entered into the RADAR database. (f someone else has already referred this artist then you will not be able to enter them into the database. If this occurs please contact me and we will determine of the original referral is still active.)

2 - Referrals expire after 6 months. (If an artist doesn't sign within six months, you didn't do your job!)

3 - Only the first referral qualifies for rewards. (If a new artist signs with us, YOU did a great job! If the artist returns for multiple projects, WE did a great job!)

BE SURE TO FOLLOW UP WITH YOUR BAND! Referring them is not where your job ends! You need to keep in touch with them and inform them about ArtiSans Label, and what ArtiSans Label can do for them. Find out what they are looking to do as a band, and what their needs are. If there is a question you can't answer, let them know you will find out the answer, ask us about it, and then report back to them. When they are interested in working with ArtiSans, we will connect the band with an Artist Coordinator who can put a quote together for what they need.

There is a reason you have been invited to be part of the RADAR program. Whether you are a musician yourself, work somewhere where you encounter artist's on a regular, or just enjoy going to see live music, we know that you have the ability to come into contact with artists we don't. So get out there and find some artists!

No comments: